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Greenville Region

EDUCATION LOTTERY RETAILERS RECEIVE RECOGNITION

Redeeming winning lottery tickets and making sure players see when new tickets are available appears to be paying off for some North Carolina Education Lottery (NCEL) retailers. Two Greenville Region retailers have increased sales from 161% to 191% and have been named "Stellar Sellers." Another retailer has been named a "S.T.A.R." for its enthusiasm for the games.

NCEL retailers that have increased their sales by the highest percentage in the region compared to the previous quarter earn the title of "Stellar Seller." One location per region earns the title of "S.T.A.R." (Spectacular Technique Achieving Retailer), based on NCEL sales representative recommendations for a store's unique sales promotion technique. The NCEL announces the following retail locations in the Greenville Region named "Stellar Seller" or S.T.A.R.:

	RGS I, 120 West Boulevard, Williamston RGS I increased its sales by 191.66% compared to the previous quarter. Manjit Kaur of RGS I attributes his success to being friendly to lottery players. "We also make sure customers see new tickets," Kaur says. He adds that the "$100 Million Cash Spectacular" game has been very popular and has helped increase sales.
	RGS Brothers II, 3313 Main Street Ext., Elizabeth City RGS Brothers II increased its sales by 161.97%. Manjit Kaur of RGS Brothers II says good visibility is the key to good sales in his Elizabeth City store. "Whatever we put out in front of the customers will sell," Kaur says. "It's also how we deal with people … we're friendly and ask for the sale," he adds.
	Charlie’s Grill & Grocery, 5135 County Home Road, Greenville Charlie at Charlie's Grill & Grocery loves the "$100 Million Cash Spectacular" game and his lottery customers. "I cash out all the time … I don't refuse anyone!" he says. Charlie also posts every winning Cash Spectacular ticket in the area below his dispensers and near the terminal and cash register. He has posted so many tickets that he is running out of room, he says.